Bloomingdale’s is back in expansion mode and focusing on smaller full-price stores and outlets.
A full-line, two-level store in the Glendale Galleria in Glendale, Calif., is set to open in fall 2013, though other sites around the state and country are being eyed, possibly the Pacific Northwest and Texas, where there are currently no Bloomingdale’s.
There’s long been interest in Manhattan’s west side, where Bloomingdale’s rejected a proposal from Hudson Yards in the past. “We’re continuing to look at other spots. I just got out of a real estate meeting with a developer on two potential sites, but it’s not done yet,” said Macy’s Inc. chairman and chief executive officer Terry Lundgren. He also said there was nothing at the moment happening on the west side for Bloomingdale’s, and declined to specify how many outlets would open, on top of the first seven opened in the past year.
“We’re not talking about anything else right now, just Glendale,” added Michael Gould, Bloomingdale’s chairman and ceo. “Glendale will have a SoHo mentality based on its size and architecture, not necessarily the mix of merchandise. It will be less contemporary than Santa Monica, but will fit into a mold combining contemporary and updated traditional.”
The Glendale site, a former Mervyns with 120,000 square feet, is about half the size of a typical Bloomingdale’s, but larger than the 76,000-square-foot Santa Monica unit opened a year ago and considered a test of how well the company could adapt its scaled-down SoHo concept outside of New York. The SoHo unit, with 79,000 square feet, opened in 2004. “Much like Bloomingdale’s stores in SoHo and Santa Monica, we expect our assortment and shopping experience in Glendale will be carefully edited for the community and customer,” said Gould.
Results are fueling the expansion. “We still expect Bloomingdale’s to outperform the overall performance,” said Karen Hoguet, Macy’s Inc.’s chief financial officer, referring to sales trends.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion