By  on January 7, 2014

Brand management firm Bluestar Alliance is said to be eyeing two more labels for its portfolio: Rachel Roy and Brian Atwood.

Both Roy and Atwood are part of The Jones Group Inc. Jones has a 50 percent stake in fashion brand Rachel Roy, which resulted from a joint venture formed in 2008 between the designer, her then-husband Damon Dash, Jones and investment firm TSM Capital, which acquired its minority stake in 2007. Jones in 2012 acquired a majority stake in the Brian Atwood footwear brand, with Atwood serving as creative director.

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