LONDON — In the 17 years since Johnnie Boden launched his upscale mail-order clothing business, he's managed to change the image of the category in the U.K. from mass market to something distinctly more patrician.
Inspired by L.L. Bean, J. Crew and Lands' End, which he admired while working as a stockbroker in the U.S. in the late Eighties, Boden launched his eponymous catalogue in 1991. At first he sold a capsule collection of men's clothing. In 1994 he added a women's collection.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)