SHANGHAI — There are arguably two final frontiers for foreign brands seeking to expand their market share in China: one is smaller cities across the country; the other is the Internet.
Aside from all the talk about which cities could be the next sweet spot for international brands, it seems everyone — from fast-fashion companies to luxury labels — is exploring the best way to navigate an exploding Chinese digital terrain comprised of more than 450 million Web users, which makes the country home to the largest online population on Earth.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)