By and  on January 24, 2012

The Bon-Ton Stores Inc., struggling with weak sales and looming debt concerns, is betting on Brendan L. Hoffman to lift the business from the doldrums.

On Tuesday, Bon-Ton confirmed a WWD report that Hoffman would become president and chief executive officer on Feb. 7, succeeding Bud Bergren, who will continue as chairman. The 43-year-old Hoffman is currently president and ceo of Lord & Taylor, which he successfully guided through the recession with sales gains, image updating and some remerchandising toward a more moderate point of view.

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