With an estimated 150,000 to 200,000 trade visitors thronging to Bread & Butter, Premium, Capsule, Panorama, The Gallery Berlin, Show & Order and the rest of Berlin’s 10 trade shows and assorted platforms each season, no one can say there aren’t any retailers in the German capital.
Nonetheless, for Germany’s emerging designers and fashion labels — which now make up the core of Mercedes-Benz Fashion Week Berlin’s runway action and interest — buyer attendance in the tent and off-site shows is sparse. Getting a foot into German stores remains designers’ greatest hurdle, and with retail conditions expected to remain challenging in the season ahead, designers as well as fair organizers say that’s not going to change anytime soon.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)