With an estimated 150,000 to 200,000 trade visitors thronging to Bread & Butter, Premium, Capsule, Panorama, The Gallery Berlin, Show & Order and the rest of Berlin’s 10 trade shows and assorted platforms each season, no one can say there aren’t any retailers in the German capital.
Nonetheless, for Germany’s emerging designers and fashion labels — which now make up the core of Mercedes-Benz Fashion Week Berlin’s runway action and interest — buyer attendance in the tent and off-site shows is sparse. Getting a foot into German stores remains designers’ greatest hurdle, and with retail conditions expected to remain challenging in the season ahead, designers as well as fair organizers say that’s not going to change anytime soon.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)