By  on June 25, 2013

With an estimated 150,000 to 200,000 trade visitors thronging to Bread & Butter, Premium, Capsule, Panorama, The Gallery Berlin, Show & Order and the rest of Berlin’s 10 trade shows and assorted platforms each season, no one can say there aren’t any retailers in the German capital.

Nonetheless, for Germany’s emerging designers and fashion labels — which now make up the core of Mercedes-Benz Fashion Week Berlin’s runway action and interest — buyer attendance in the tent and off-site shows is sparse. Getting a foot into German stores remains designers’ greatest hurdle, and with retail conditions expected to remain challenging in the season ahead, designers as well as fair organizers say that’s not going to change anytime soon.

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