LONDON — Burberry has taken a decidedly British institution — the rainy weather — and turned it into a commercial opportunity. The brand, which on Tuesday reported a 7 percent increase in second-half sales to 707 million pounds, or $1.1 billion, will today unveil a new capsule collection called April Showers.
The 30-piece line is aimed at keeping customers shopping until the first fall deliveries drop in June. The items include clothing and accessories built around Burberry’s iconic products. Umbrellas, wallets, iPod holders and rubber boots with the classic Burberry check have been given shots of green, yellow, blue, or red borders and details.
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