By  on July 29, 2009

Coach Inc. is sticking with its more value-driven pricing in anticipation of a holiday season that will be better than last year’s but not up to the more lofty level of 2007.

Following the company’s report of a 31.7 percent decline in fourth-quarter earnings, Lew Frankfort, chairman and chief executive officer of Coach, told WWD that consumers in recent surveys by the firm were “somewhat less pessimistic” in their outlook.

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