Columbia Sportswear Co. has dipped its ordinarily chilly toes in the red-hot ath-leisure market with an agreement to acquire Prana Living LLC from Steelpoint Capital Partners and others for $190 million in cash.
Prana would join a portfolio of brands that includes Columbia, Mountain Hardwear, Sorel and Montrail while expanding the company’s business outside cold-weather apparel and into the fast-growing yoga market and adding an asset closely identified with sustainable products and practices.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)