By  on April 29, 2014

Columbia Sportswear Co. has dipped its ordinarily chilly toes in the red-hot ath-leisure market with an agreement to acquire Prana Living LLC from Steelpoint Capital Partners and others for $190 million in cash.

Prana would join a portfolio of brands that includes Columbia, Mountain Hardwear, Sorel and Montrail while expanding the company’s business outside cold-weather apparel and into the fast-growing yoga market and adding an asset closely identified with sustainable products and practices.

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