PARIS — If you’re a talent-laden designer with a buzzed-about signature collection, could a major job at a big fashion house be only a phone call from a headhunter away?
Au contraire. Devoted creative directors are the industry’s preference du jour, threatening to send the double-duty-designer model to the scrap heap of fashion history.
“At the core of this business, we must have — as much as we can — full dedication,” said Pierre-Yves Roussel, chief executive officer of the fashion division at LVMH Moët Hennessy Louis Vuitton, which includes brands such as Celine, Loewe, Givenchy and Emilio Pucci. “Regardless of the talent, the amount of time you spend on things becomes critical. There’s so much work to be done.”
“For a brand to have a fully devoted creative director, it is a great advantage because he or she can become part of the brand DNA,” agreed Robert Polet, president and ceo of Gucci Group. “Five years ago, we decided to give every brand a creative director and that was one of the best decisions we made.”
Executives, headhunters and consultants agreed Tom Ford’s exit in 2003 as Gucci Group’s creative director, where he oversaw both the Gucci and Yves Saint Laurent brands, was a decisive moment that foreshadowed the dedicated designer business model.
More recently, a long list of designers have mothballed their signature collections to focus on heritage brands, among them Riccardo Tisci for Givenchy, Kim Jones for Dunhill, Esteban Cortazar for Emanuel Ungaro and Stuart Vevers for Mulberry — and now Loewe, which showed Saturday. Olivier Theyskens, who is expected to exit Nina Ricci before his contract expires in October, had also put his label on hiatus — but may seek to resurrect it, as reported.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)