By  on January 27, 2009

MILAN — Economic crisis or no, Damiani is going ahead with a sponsorship deal and store openings.

The jewelry firm is sponsoring the Italia Challenge team at the upcoming Louis Vuitton Pacific Series race in Auckland to boost brand awareness and strengthen its ties with the sailing world after similar deals with smaller yachting events. Damiani invested an undisclosed sum to enable the 17-member Italia Challenge team, skippered by veteran Vasco Vascotto, to participate in the Louis Vuitton Pacific Series regatta, which runs from Friday to Feb. 14.

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