MILAN — Economic crisis or no, Damiani is going ahead with a sponsorship deal and store openings.
The jewelry firm is sponsoring the Italia Challenge team at the upcoming Louis Vuitton Pacific Series race in Auckland to boost brand awareness and strengthen its ties with the sailing world after similar deals with smaller yachting events. Damiani invested an undisclosed sum to enable the 17-member Italia Challenge team, skippered by veteran Vasco Vascotto, to participate in the Louis Vuitton Pacific Series regatta, which runs from Friday to Feb. 14.
According to a source, sponsorship for this kind of event ranges from 350,000 euros, or $448,000, to 500,000 euros, or $640,000 at current exchange.The sponsors’ names will appear on the sails as well as sailing gear, T-shirts and gadgets.
“I’m a sailing enthusiast, so it’s a great satisfaction for our group to take part in the Louis Vuitton Pacific Series with a team racing under our name,” said Giorgio Damiani, vice president of the Damiani Group.
In July 2007, Louis Vuitton said it would end its legendary race, the Louis Vuitton Cup, by parting ways with the America’s Cup organization after almost 25 years of lending its name to the qualifying races that determine which boat will challenge for yachting’s top prize.
The new race series marks a return to the sailing calendar for Vuitton and is a response to the legal battles surrounding the America’s Cup. All 10 teams involved in the Pacific Series, including Italy’s Luna Rossa, will use vessels loaned from the Team New Zealand and BMW Oracle Racing. The Louis Vuitton Pacific Series will also be more spectator-friendly as the regattas takes place closer to the shoreline.
In addition to the yachting sponsorship, Damiani just opened its first monobrand store in St. Moritz, Switzerland, housed in a Norman Foster designed building in the heart of the chic ski resort. Partitioned into two separate areas to accommodate retail space and a VIP room, the 1,080-square-foot unit was designed by architect Antonio Citterio and features rosewood and bronzed brass furniture and panels.
Also, Guido Damiani and brand face Paris Hilton recently cut the ribbon on a new store for Bliss, the company’s younger line, in Tokyo’s trendy Omotesando Hills.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)