By  on December 15, 2011

NEW YORK — Ralph Lauren Corp. on Thursday named Daniel Lalonde president of Ralph Lauren International.

Lalonde, most recently president and chief executive officer of Champagne producer Moët & Chandon in Paris, will oversee Ralph Lauren’s entire international operations in this newly created position. He is relocating to New York and will start Jan. 23.

“International growth is a key strategic initiative for our company,” Ralph Lauren, chairman and ceo, said. “After achieving tremendous success in Europe, we are very focused on continuing those efforts and on expanding our presence throughout Asia. Daniel is a seasoned and talented leader within our industry. I look forward to working closely with him to further elevate and grow the Ralph Lauren brand in our international markets.”

In recent years, Ralph Lauren has been building the international business, taking its entire Asian business back in-house, opening flagships from Moscow to Dubai and Paris, and launching the Rugby line internationally, starting with Tokyo and London.

Lalonde’s role adds a centralized element to the company’s international division and its regional executives, including John Hooks, who was brought in as new group president, Europe, in September and who is based at Lauren’s European headquarters in Geneva.

Lalonde spent the last 10 years at LVMH Moët Hennessy Louis Vuitton. Before Moët & Chandon, he served as president and ceo of Louis Vuitton North America from 2006 to 2010 and, prior to that, was president of LVMH’s watch and jewelry division here as well as its Tag Heuer brand. He joined LVMH’s watch business from Nespresso.

Lalonde will report to president and chief operating officer Roger Farah. “His extensive background and proven track record in growing global luxury businesses positions him well to assume this critical role as we continue to strengthen our business worldwide,” Farah said.

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