By and  on April 1, 2009

MILAN — It’s not every day you see a chief executive officer of a $3.2 billion business patiently waiting in line at the canteen of the manufacturing plant he oversees. Nor are the artisans used to being asked for their opinion on the future of the company for which they cut and stitch hides by hand each day.


This, however, is Patrizio di Marco’s modus operandi at Gucci. In his first days at the company, di Marco, who joined the brand as president and ceo on Jan. 1, chose to shake hands with each worker at the Casellina plant in Tuscany and get the answer to a straight question directly from those who craft those famed double-G logoed hobos.

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