MILAN — Diesel is expanding its home collection via licenses with Foscarini for lamps and Moroso for furniture.
Under the four-year licenses, the products will be rolled out in Europe and the U.S. The new pieces will be presented in Milan during the city’s international furniture and design exhibition, the Salone Internazionale del Mobile, in April. Last year, the company inked a license with Zucchi for a home textile collection.
“This is one of the most elaborate and most thought-out projects that has taken more than five years to see the light,” said Diesel chief Renzo Rosso. “I want to revolutionize the furniture industry, and bring the fast pace of fashion to it.”
The idea, he said, is to “dress up” furniture and change that dress as much and as often as possible, depending on the mood or the guests. “It’s a way to express yourself, just as you do with clothes,” he said. For example, a lamp or an armchair can have a new look by slipping on a new fabric.
The furniture line will include different-size sofas, two chairs, two armchairs, two tables, stools, dressers and mirrors. “It will all be rock ’n’ roll, with rivets, buckles and in line with our style,” said Rosso, who, in two years, expects sales of 10 million euros, or $12.8 million at current exchange rate, for each new license.
With Foscarini, there will be 16 lamps in fabrics, steel or glass. Retail prices will range from 200 to 700 euros, or $256 to $897. “But there will be interchangeable pieces that cost 30 euros ($39) and will alter the look,” said Rosso. Sofas will cost from 300 to 4,000 euros, or $384 to $5,125. The collections will be distributed at about 500 wholesale doors and at Diesel stores.
Leveraging its growing home collection, the next step for Diesel is the opening of additional hotels, most likely in Milan and New York. Diesel operates the Pelican in Miami.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast