Key power shoppers, Millennials and Generation Z are flocking to Kylie Cosmetics and digital natives like Glossier. With the extreme following these brands have curated over a short time span, it's increasingly apparent that beauty brands and retailers are dealing with entirely new types of competition when marketing to these generations.And, that — in conjunction with the need for influencer marketing strategies, competitive e-commerce plans, high-tech innovations — has positioned beauty industry stakeholders on the tips of their toes given the unstable retail market.Asserting brand identity and familiarity amidst a largely saturated in-store arena is necessitated and expedited by the quickly fluctuating product cravings and digital demands of Millennials and Gen Z.From elevated in-store experiences to powerful e-commerce capabilities, experts affirm that brands must firmly root themselves within their unique points of differentiation in order to provide memories that will inspire a shopper to return.WWD recently reported, for instance, that Jaime Bettencourt — in-store media solutions provider Mood Media’s senior vice president of business development and account management — expressed that nuanced connections to a brand have become key.“Consumers are choosing to associate with brands that build the strongest personal and emotional connections, and to achieve that, it is imperative that retailers consider and consciously execute across all customer touch points,” she said.On top of this, as Tanya Levina — marketing agency Fluent’s research director — recently pointed out to WWD, affordability for Millennials and Gen Z is also of the essence. “[Younger consumers] have lower incomes than older consumers, so it is more important for them to score a deal,” she explained.Accordingly, brands are posed with numerous challenges of late in reaching the elusive Millennial and Gen Z consumer — a tall order that combines effective product, memorable experiences and an affordable price point.For More WWD Business News, See:Brexit, Trump Shake Consumers; U.K. Luxury Aims to Steady UneaseNew Tool Aims to Boost Retailers’ Sales This Holiday SeasonReport: Physical Retail Far From ObsoleteWhy Brands Like Puma and Toms Are Successful on Social Media
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.