By  on February 9, 2013

As it marks its 80th anniversary, Lacoste is getting ready to write a fresh chapter.

The maker of crocodile-logo polo shirts has a new boss, José Luis Duran, after being taken over last November by Swiss retail group Maus Frères SA in a deal that valued it at 1 billion euros, or $1.3 billion.

In January, Duran was named chief executive officer of Lacoste SA while also remaining at the helm of Devanlay SA, the Maus Frères subsidiary that has held the global apparel license for Lacoste since 1999. This brings the production and ownership of the brand under the same roof.


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