Shoppers across Europe are loosening their purse strings for the Christmas season, according to retailers, who are upbeat about sales so far.

European economies continue to struggle — especially in such key markets as the U.K. and Germany — resulting in trends around the Continent that are similar: While shoppers are more than happy to spend, many are trading down, sticking to their budgets and investing in classic, enduring pieces rather than trendy ones. There’s some discounting going on, although not as rampant as in the U.S., and stores such as Printemps in Paris, Selfridges in London and Düsseldorf’s Eickhoff Königsallee are entertaining shoppers with impromptu pantomime performances, Russian dancers, and tempting them with cinnamon cookies and Champagne.

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