By and  on May 21, 2014

SAN FRANCISCO — Protesters seeking to push Gap Inc. executives to join the Accord on Fire and Building Safety in Bangladesh weren’t able to gain access to them at the company’s annual meeting Tuesday, but others with similar sentiments got well under the retailer’s skin via an Internet hoax.

Within hours of the meeting at the company’s headquarters here, a parody Web site gapdoesmore.com — undoubtedly a play on the motto of the company’s late founder Don Fisher, “Do more than sell clothes” — released a professional-sounding statement on behalf of Gap Inc. titled “Gap Inc. Signs Bangladesh Accord.” The professional-looking site was replete with the logos of Gap’s six brands — Gap, Old Navy, Banana Republic, Athleta, Piperlime and Intermix.

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But the statement neither came from Gap nor had any connection to the company.


“Gap Inc. recently discovered a fraudulent website, www.gapdoesmore.com, and its accompanying social media property, @gapdoesmore,” a Gap spokeswoman  said in an email to WWD. “These sites are not authorized by Gap Inc. or any of its brands. We are investigating the source of these fake digital properties.”

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