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Fashion, Retail, Media Firms Step Up Sandy Relief Efforts

Coach and Ralph Lauren each pledge $2 million, while the Samuel I. Newhouse Foundation, Hearst, Time Warner, Limited Brands and Gap will donate $1 million each.

Wal-Mart Stores Inc. was one company that donated to help with hurricane recovery.

NEW YORK — A host of companies in the fashion, retail and media worlds have pledged $1 million or more to support victims of Hurricane Sandy.

Coach Inc., and Ralph Lauren, chairman and chief executive officer of Ralph Lauren Corp., will each donate $2 million to the Hurricane Sandy relief efforts.

As part of Lauren’s $2 million gift, the Ralph and Ricky Lauren Family Foundation will donate $1 million to the Mayor’s Fund to Advance New York City to help address immediate needs of New Yorkers as well as long-term relief efforts. Ralph Lauren Corp., through the Polo Ralph Lauren Foundation, will donate the other $1 million to relief efforts, dividing the money among the Robin Hood Relief Fund, the American Red Cross Disaster Relief Fund and local organizations for relief and rebuilding efforts in New Jersey, Connecticut, Long Island and Westchester County. Additionally, Lauren has established an employee matching program with the American Red Cross for up to $1 million and will work with selected organizations for in-kind donations of clothing and other necessities.

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“I’m a born-and-bred New Yorker. I raised my family here and started my business here. The Tristate area is home to thousands of our employees and our customers and we have a special and personal relationship with the affected areas,” said Lauren. “We want to support the selfless work of so many agencies, professionals and volunteers and hope that these donations will make it easier for our cities to rebuild and recover.”

Coach has earmarked its $2 million gift to the American Red Cross. “Our hearts go out to the countless number of people affected by the storm,” said Lew Frankfort, chairman and ceo of Coach Inc. “Coach was founded in New York in 1941 and this city has inspired, motivated and shaped our brand. So many of us at Coach call the city and the surrounding area home. We can’t replace what has been lost, but we want to help our community repair and rebuild in the wake of this terrible storm.”

In the media world, the Samuel I. Newhouse Foundation plans to donate $1 million to the American Red Cross to assist with disaster relief in New York, New Jersey and Delaware in the wake of Hurricane Sandy. Many of the hardest-hit areas are home to the magazine, newspaper and digital companies of Advance Publications Inc., parent company of Condé Nast, which owns WWD.

Hearst Corp. will also donate $1 million to the Red Cross, Salvation Army and other appropriate organizations. Hearst will also match employees’ donations to these two organizations, dollar for dollar, up to a maximum of $1 million.

Time Warner Inc. and its divisions, including HBO, Time Inc., Turner Broadcasting System and Warner Bros., have committed $1 million to aid to Hurricane Sandy relief efforts.

Other big donations include:

• Limited Brands Inc., parent company of Victoria’s Secret and Bath & Body Works, plans to donate $1 million to Hurricane Sandy relief. Some $500,000 will be donated to the American Red Cross for immediate assistance and an additional $500,000 will be designated for organizations working on rebuilding efforts.

• Wal-Mart Stores Inc. pledged up to $1.5 million to help with relief efforts — the American Red Cross, Salvation Army and Feeding America — in the hardest-hit areas. Responding to requests from government officials, Wal-Mart transported generators to schools and hospitals in New York and delivered about a million bottles of water throughout the Northeast. On Sunday, it also hosted the World’s Largest Grill in its parking lot at 400 Park Place in Secaucus, N.J., preparing hot meals for those affected by the power outages. Its supplier, Johnsonville, brought the brats and the grill, and Wal-Mart and the clubs provided the buns and the drinks, and its associates volunteered to help feed the community. Sam’s Clubs in the Northeast are also offering cell-phone recharging stations and temporarily waiving membership fees to those areas affected by Hurricane Sandy.

• Gap Inc. will give $1 million to help victims of Hurricane Sandy. It has distributed more than $250,000 worth of clothing in New Jersey, one of the areas hit hardest by the storm, and $750,000 in cash to provide help and necessities for those in affected areas.

• Nordstrom Inc. has contributed $200,000 to its Employee Relief Fund and $200,000 to the American Red Cross.

• Kohl’s Corp. has also pledged a $1 million cash donation toward Hurricane Sandy relief efforts along the East Coast. Kohl’s is donating this money to the American Red Cross.

• Target Corp. has donated $500,000 in monetary support and products to assist with Hurricane Sandy relief efforts. The donation includes $425,000 in cash and in-kind donations to the American Red Cross, $50,000 in a cash donation to the Salvation Army and $25,000 in gift cards to local Target stores to help with community needs.

• Macy’s Inc. began a drive Sunday to raise $1 million for relief efforts. Customers in all Macy’s stores nationwide can contribute $1 or more to hurricane recovery efforts, and Macy’s will match customer donations on a dollar-for-dollar basis, up to $500,000 in order to give more than $1 million. All funds are going to the American Red Cross. In addition, the Macy’s Foundation plans to match employees’ contributions of $25 or more to organizations providing relief assistance and services.

• California-based Ross Stores Inc., which has locations on the East Coast, has pledged $250,000 in cash to the American Red Cross.

• Fashion Delivers was set to hold its annual fund-raising dinner event on Wednesday and is changing the event to a cocktail party. The planned 700 dinners instead will be donated to two Citymeals-on-Wheels agencies to feed elderly victims in Manhattan who were affected by Hurricane Sandy.

Fashion Delivers, which so far has collected $5 million in product donations from retailers and manufacturers, is setting up distribution centers to work with local agencies for pick up. It is still seeking additional product donations from companies.