By and  on April 8, 2009

Amid a mounting death toll and aftershocks in Italy’s earthquake-ravaged Abruzzo region on Tuesday, the fashion industry began pitching in for the relief effort.

Gucci said it was among the companies donating funds, along with designer Anna Molinari. Versace said it is preparing a strategy to assist the victims in an “organic way,” and Brioni also pledged to help.

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