NEW YORK — Mindy Grossman expects more creativity to emerge out of the economic downturn.
The HSN Inc. chief executive officer shared her optimistic take on “Redefining the Rules of Fashion in Today’s Economy” with 300 fashion students at the Fashion Scholarship Fund (formerly YMA) Roundtable, along with fellow panelists Zac Posen; Alex Gonzalez, creative director of AR New York, a brand-positioning firm; Les Steiger, senior vice president and general merchandising manager of men’s at Macy’s Central; Mary Alice Stephenson, Harper’s Bazaar contributing fashion editor, and fit model Josh Button. Tim Gunn moderated the discussion at the Directors Guild of America last week.
“We had been in a state of aggregation, but we will move to a state of curation,” said Grossman. “These are the times of the greatest opportunity, because scarcity drives innovation. When you have unlimited funding, you are less likely to be innovative, but creativity comes out when you are more limited, like on [“Project Runway”] where you get one bolt of fabric and three buttons — go!”
Posen agreed. “This is a great time to make pieces that the customer will make room for,” the designer said.
Gunn asked how the designer-retailer relationship will change as retailers reduce orders, speed markdowns and sometimes cancel accounts. Posen’s advice: be more collaborative and increase the continuous flow of merchandise to excite the floor, like with the pre-fall collection he is showing Friday.
“Young designers have become fashion equity for retailers,” Posen said. “You are not a moneymaker for them, so you have to figure out how to make yourself profitable for them….Young designers will have to be a lot more talented to compete today.”
Steiger said Macy’s men’s adds 20 to 40 lines a year. “But it’s very hard to introduce a whole collection when starting out, so it’s better to start with your niche,” he said.
Grossman said one of HSN’s successes came from its delivery of not only commerce but also content and community. For those yearning for a wisp of her optimism, Grossman had this cheeky advice: “There’s never any bad news on HSN, if you’re tired of watching CNN.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)