MILAN — Italian outerwear specialist FGF Industry SpA has acquired 50 percent of Blauer USA, the North American manufacturer and supplier of uniforms and technical gear for policemen and army divisions.In particular, FGF Industry and the Blauer family that founded the firm in 1936, created a new company called BWF, which controls Blauer USA. FGF Industry SpA and the Blauer family each hold a 50 percent share in the new company.The collaboration between the two companies kicked off in 2001, when FGF Industry started producing and distributing under license the collections of Blauer USA’s fashion division.“The goal of this partnership is to grow the international business of the brand in key countries, including the United States, China, Japan and South Korea,” said FGF Industry chief executive officer Enzo Fusco, who added that Italy currently represents Blauer USA’s biggest market, followed by Germany, Austria and Spain.The brand’s collections are sold in about 2,000 points of sales, as well as in the Blauer USA five Italian flagships, located in Milan, Cortina, Padova, Genova and Chiavari.According to Fusco, the brand will generate revenues of 55 million euros in 2017.“The great thing is that in the last four years we grew between 24 and 26 percent every season,” Fusco said.In keeping with the expansion of the label, on Wednesday, Blauer USA celebrates its debut in the fragrance business. The company teamed up with Venice Olfactory to develop a men’s and a women’s fragrance, both called United.“As writer C. JoyBell C. said ‘You are never fully dressed without perfume,’ I think that for us the fragrance license is very important and I’m very happy with both the partner we found and these new fresh and contemporary perfumes,” Fusco said.Along with Blauer USA, FGF Industry controls the Blauer Junior, Blauer Hi.Tech, BPD, Ten C, Nylolite by Blauer and Prince Tees brands.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim