Dick Baker, former president of the surf brand Ocean Pacific who held several executive positions during a 35-year career in the apparel industry, died of prostate cancer Tuesday at Mission Viejo Hospital in Mission Viejo, Calif. He was 62.

Baker’s career started at Los Angeles-based Bullock’s department store, then shifted into the wholesale arena, as he moved through a succession of leadership jobs in New York, including executive vice president of Eagle Shirtmakers’ Pierre Cardin sportswear and dress shirts division, president and chief operating officer of Winston Mills’ Marithe + François Girbaud division (when the company held the U.S. license to produce the line) and president and chief executive officer of Izod Ltd.’s men’s wear.

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