By  on February 23, 2011

When PPR swept in as a white knight in a 1999 bidding war and took majority control of Gucci Group, it was with the intention of building a luxury conglomerate around the powerhouse Italian brand. Indeed, the French retail giant would go on to build on the stable of names that came with the group, including Yves Saint Laurent, Balenciaga, Sergio Rossi and Boucheron.


At the time of the initial foray into fashion, it was a common belief — among analysts and executives alike — that established luxury names were nearing “maturity,” spurring important players to build a wider range of brand portfolios to bolster future growth prospects.

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