Lagging teen retailers like Abercrombie & Fitch, American Eagle and Aéropostale shouldn’t look solely at each other as competitors, but also at some of their former shoppers. That’s because a growing number of digitally savvy Generation Z entrepreneurs, ages 13 to 17, have set out to create their own small businesses — and collectively, are becoming serious contenders in the retail space.
The Intelligence Group, a division of Creative Artists Agency, has dubbed this new wave of entrepreneurship “me-tailers,” a rise of young consumers who are becoming their own merchants via social media platforms and phone applications. Having grown up with social media, these young people are using what’s familiar to them to generate a revenue stream.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)