By  on February 23, 2011

Gucci proved private jets are not the only form of luxury transport out there with the launch of a made-to-order Aquariva Gucci speedboat during the Cannes boat show in September 2010, marking a new collaboration between the luxury boat manufacturer, and the storied Italian label.

Transporting Gucci from the Milan catwalk to the high seas is not only part of its 90th commemorative fest, but sends a clear signal the house intends to anchor Gucci further in the lifestyle arena. Embracing the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle, the boat’s launch underlined Giannini’s deft hand for reinvigorating the label’s jet set flavour.

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