By  on May 18, 2011

Adriano Goldschmied has lost none of the passion that he’s brought to his work in denim for more than 40 years, but the man often called the “Godfather of Denim” was frank about the negative environmental and health impact of the jeanswear production process and the urgency of reversing the damage.

“Our generation invented the finish on the garment that is a killer, I’m sorry,” he admitted. “There were finishes that were not healthy to the people working on them. And they also created a strong impact to the ecosystem. I feel like our generation made the mistakes, and now we have to fix them. In a way, it’s the last thing we have to do. It’s not our job to create a new jean but to leave to the new generation a new business that is clean and more successful.”

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