By  on September 4, 2012

PARIS — H&M Group said it would ban perfluorinated compounds (PFCs), which are mainly used to make outerwear garments water repellent, effective Jan. 1.

“As a brand, we have since some time already worked on restricting and phasing out perfluorinated substances, and a full ban on this has been an important part of our individual action plan,” the Swedish retailer said.

An eco-friendly alternative to PFCs has good environmental and health properties and can be applied to all fabrics used by H&M, according to the company.

H&M teamed up with Adidas Group, C&A, Li Ning, Nike and Puma in 2011 to develop a joint road map toward achieving zero discharge of hazardous chemicals by 2020.

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