HEARTS ON FIRE NAMES MALONEY: Ellen Maloney has been named vice president of retail at diamond jewelry firm Hearts on Fire. In the new position, Maloney will oversee the direction of the Boston-based firm’s retail operations and expansion. She reports to president Mark Israel. Hearts on Fire recently opened its first U.S. stand-alone store in Atlantic City, N.J. It was previously only sold through wholesale distribution. Maloney has a background in luxury brands including stints at Tiffany & Co., where she held several executive positions. She was most recently vice president and managing director of FRCH Design Worldwide, an architecture and design firm specializing in retail brand identity and prototype design for upmarket expansion efforts.L.A. PORT TRUCK PLAN: A sweeping environmental program to upgrade trucks at the ports of Long Beach and Los Angeles has passed a major hurdle. A U.S. district judge in Los Angeles rejected an attempt by the American Trucking Associations to block the program. The so-called Clean Truck Program, scheduled to begin on Oct. 1, would by 2012 rid the ports of an estimated 16,800 trucks that don’t meet 2007 air-quality standards. The goal is to cut diesel emissions by 80 percent. The ports of Long Beach and Los Angeles, the country’s largest port complex handling 40 percent of its imports, approved the plan last year. The ATA has criticized the program for undercutting small trucking businesses’ ability to service the ports. The trade group, which represents roughly 37,000 motor carriers nationwide, has indicated it will appeal the decision.ICONIX’S CHINA HANDS: Veronica Chou has been named president of Iconix China, the joint venture started by Iconix Brand Group and Silas Chou’s Novel Fashion Brands Ltd. to launch Iconix brands in China. Chou, the daughter of Silas Chou, is a former private banker at Citibank. In addition, Lei Chen has joined the firm as executive vice president, merchandising, for the Asia Pacific region with responsibility for the integration of the Iconix brand portfolio with local partners. The two companies announced plans to launch the Chinese venture in May, with Iconix contributing $5 million and Novel $20 million to the start-up.

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