• PUMA GOES MOBILE: Puma has signed a licensing agreement with the French mobile communications company Sagem Wireless to launch a Puma mobile handset in the second quarter of 2010. The Puma phone is to be sold in Puma stores as well as through telecom operators, and will first be launched in Europe, with a global rollout to follow. Puma declined to reveal financial terms or sales projections. However, the German active sportswear company said the move is part of its strategy to expand into new categories that complement its footwear, apparel and accessory lines.

• NEIMARK TO BE HONORED: Ira Neimark, former chairman and chief executive officer of Bergdorf Goodman and author of “Crossing Fifth Avenue to Bergdorf Goodman,” will be honored by Leader Connections at its executive forum at the University Club, 1 West 54th Street in New York, Oct. 14 at 6 p.m. Leader Connections celebrates inspirational leaders and serves as a networking organization for c-level executives,board members and executive vice presidents. Neimark was responsible for elevating Bergdorf’s into one of the world’s most elegant stores for designer brands. He has also held top management-merchandising posts at Neiman Marcus, B. Altman, G. Fox, Gladdings and Bonwit Teller. Neimark is a director of both The Fashion Institute of Technology Foundation and Hermès of Paris. The governments of Italy and France awarded him the Cavaliere Della Repubblica and the Chevalier of the Order of Arts and Letters, respectively. He also received the Medal of the City of Paris.

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