Struggling under the weight of foreign competition and the high cost of raw materials, the Italian hosiery industry is standing pat. Companies located near Lombard cities Brescia and Mantova are banding together to fight what they see as the biggest problem among many: fraudulent labels.
“We are talking about a problem that has two parts,” said Davide Bonassi, secretary general of Associazione Distretto Calze e Intimo, or A.Di.Ci, an association of hosiery and intimates companies that includes Calze Ileana, Calzificio Nuova Virgiliana, Charme Legwear and Gizeta Calze, among many others. “On one hand, false declarations of fiber content create unfair competition and are fraudulent to clients. On another hand, there’s the presence of carcinogenic or irritating dyes.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)