Jennifer Lopez, along with her husband, Marc Anthony, will today unveil a new lifestyle fashion venture with Kohl’s, multiple sources told WWD. The superstar couple is slated to be front and center at a press conference on the rooftop of the London Hotel in Los Angeles this morning, where they will join Kohl’s Corp. executives to publicize the partnership, which includes Hong Kong-based sourcing giant Li & Fung on the production side.
The deal, which likely extends beyond men’s and women’s apparel to other categories, such as home, could eventually generate up to $3 billion in sales, added sources.
The Kohl’s deal marks a return to the fashion business for Lopez since she shuttered her Sweetface contemporary sportswear brand in 2009. This new deal marries Lopez and Anthony with the Menomonee Falls, Wis.-based department store retailer that operates 1,089 stores in 49 states. The duo will join Kohl’s stable of exclusive brands that include Simply Vera Vera Wang, Candie’s, Daisy Fuentes, Tony Hawk, LC Lauren Conrad and Avril Lavigne’s Abbey Dawn.
Also in the mix is Li & Fung, which has been aggressively pursuing deals in the branded space. In July, the company revealed the creation of a new company with Star Branding, called MESH, or Music Entertainment Sports Holdings, which focuses on developing lifestyle brands related to those celebrity-driven worlds. Star Branding’s partners include Tommy and Andy Hilfiger, Bernt Ullmann (a former president of Phat Fashions) and Joe Lamastra. Both Andy Hilfiger and Lamastra were partners with Lopez in Sweetface Fashions, the company that developed her previous apparel lines.
While Lopez has been absent from the apparel zone in the last year, she’s been anything but AWOL in the style arena. This October, she launched a new women’s scent, called Love and Glamour, with licensee Coty. Since 2002, Lopez has developed 16 fragrances (including flankers and limited editions) that have rung up more than $1 billion in sales, including her first pioneering scent, Glow by JLo.
“For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is superclose to my heart,” Lopez told WWD about the launch of Love and Glamour.
In October, Gucci launched a print campaign for its new children’s fashion line featuring Lopez and her two-year-old twins, Max and Emme. In connection with the campaign, Gucci donated $1 million to UNICEF and $50,000 to the Maribel Foundation, a charity founded by Lopez and her sister, Lynda, that is focused on health care for children and mothers around the world.
Lopez — whose star turn in 1997’s “Selena” biopic and subsequent chart-topping album “On the 6” in 1999 catapulted her to both Hollywood and music stardom — first got into the fashion arena with the 2001 launch of her JLo by Jennifer Lopez label, under the aegis of Sweetface Fashions.
A roster of licenses quickly followed suit. In 2002, Lopez herself inked an eyewear license with Denver-based Outlook Eyewear Co., and in 2003 Sweetface added an intimate apparel license with the Warnaco Group Inc. and a jewelry license with Miriam Haskell.
The same year, the company launched the younger, sportier Sweetface label during the holiday season, as an offshoot of JLo by Jennifer Lopez. By 2004, Sweetface Fashions and its various licenses were generating a reported $400 million in sales. In 2005, Lopez debuted at New York Fashion Week with a high-wattage runway show for her JLo by Jennifer Lopez collection.
However, in 2007, Sweetface Fashions pulled the plug on JLo by Jennifer Lopez and replaced it with a brand called justsweet, which catered to the junior market. The Sweetface brand was positioned as a higher-end contemporary label.
“Five years ago, I had a lot to learn about this business,” Lopez told WWD at the time about the launch of justsweet. “And as I learned, I became more involved in the day-to-day. Now I am in the office all the time. I was there every single day, going over every tiny detail. As I got through the learning curve, I became more involved and will continue to be.”
However, in 2008, the company did another about-face, closing justsweet and relaunching JLO by Jennifer Lopez exclusively as an e-commerce play at ShopJLo.com.
At that time, there were also 17 freestanding JLO stores in Russia and former Soviet Union countries and eight in Greece. By last year, Lopez and Sweetface had exited all its apparel businesses.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews