By and and and  on July 5, 2012

After a disappointing June for most stores, retailing won’t get any brighter heading into back-to-school.

Stores start displaying back-to-school merchandise in windows and ads the weekend after July 4, though the lion’s share of the merchandising and price deals occur in August and the first half of September. According to industry pundits, promotional activity will be as intense as ever — although retailers this year insist they’re not stepping up promotions.

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