After a disappointing June for most stores, retailing won’t get any brighter heading into back-to-school.
Stores start displaying back-to-school merchandise in windows and ads the weekend after July 4, though the lion’s share of the merchandising and price deals occur in August and the first half of September. According to industry pundits, promotional activity will be as intense as ever — although retailers this year insist they’re not stepping up promotions. RELATED STORY: June Comp Crux >>
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)