Kathy Ireland wants to make things easier for families, and she’s assembled a big family of licensing partners to do just that.
Since teaming with Moretz Mills for socks in 1993, Kathy Ireland Worldwide has signed license agreements with about 30 companies to produce Kathy Ireland branded goods that rack up close to $2 billion in retail sales. About half of the licenses are in the home category, for which Nebraska Furniture Mart and Raymour & Flanigan are two of the brand’s largest retailers, but KIWW has been pushing to broaden its license portfolio to diminish its reliance on home and to serve its customers’ many needs.
The company concentrated on building its business in home products in 2003, after it cut its exclusive ties to Kmart, where apparel was Ireland’s strong suit, and only recently has seriously reentered the apparel arena. Within the last two years, KIWW has delved into special occasion and wedding dresses with Mon Cheri Bridals, intimates with Panties Plus Inc., and fur items with American Legend.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)