MILAN — La Perla has appointed Alain Prost as its new chief executive officer, effective April 20.
The appointment confirms a report on WWD.com Wednesday. Prost succeeds current ceo Jeff Hansen, who will assume the role of president. Hansen is a partner of La Perla’s new owner, San Francisco-based private equity fund JH Partners LLC, which is focused on a reorganization and relaunch of the luxury innerwear, beachwear, apparel and accessories brand.
For the past five years Prost has been general manager of intimate apparel firm Chantelle Group. Prior to that, the executive worked for 20 years at L’Oréal.
Hansen said he will continue to be involved in La Perla and that, despite the economy, he was “encouraged as ever” by its prospects. While not divulging figures, the statement said La Perla’s new owners have successfully turned around the company, taking it from operating losses to a profit in 2008 and expecting an increase in profit in 2009.
La Perla, based in Bologna, plans to bring its production entirely in-house to focus on Made-in-Italy manufacturing. In December, La Perla signed a licensing agreement with Mariella Burani Fashion Group for the production and distribution of its ready-to-wear line, which had been produced in-house for more than 10 years. A new creative director replacing Alessandro Dell’Acqua, whose contract expired with the spring season, is expected to be announced soon.
To streamline operations, La Perla said in October it would shed 365 jobs at its headquarters in Bologna, but, in December, Italian trade unions and JH Partners reached an agreement under which government funds will pay about 70 percent of 250 workers’ salaries for a two-year period.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews