By  on March 11, 2009

MILAN — La Perla has appointed Alain Prost as its new chief executive officer, effective April 20.

The appointment confirms a report on Wednesday. Prost succeeds current ceo Jeff Hansen, who will assume the role of president. Hansen is a partner of La Perla’s new owner, San Francisco-based private equity fund JH Partners LLC, which is focused on a reorganization and relaunch of the luxury innerwear, beachwear, apparel and accessories brand.

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