Lacoste will host a global summit in Paris for 500 managers and partners from around the world on Monday, where it will outline its forward strategies in key areas like product development, retail expansion and marketing. The conference, at the Palais Brongniart, is also aimed at improving coordination among Lacoste’s license partners and redefining core areas of investment.
The special meeting comes in the wake of the acquisition last November of the Lacoste brand by Switzerland’s Maus Frères SA, which also controls Devanlay SA, the Lacoste apparel and accessories licensee. The deal consolidated control of the core Lacoste business under a single corporate umbrella, enabling a streamlined management and decision making structure.
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