Business expectations are strong for FashionCenterDallas’ spring market beginning Oct. 23 — and ironically, part of the optimism can be attributed to the travails of the national economy.
“We’re hearing that a lot of retailers did not go to New York due to the cost of travel, so they are looking to come here,” said Cindy Morris, chief operating officer of the Dallas Market Center Co., which operates the wholesale fashion venue at the World Trade Center. “Our hotel bookings are up 10 percent. We are a huge travel bargain here, and that is a big selling point for us.”
In addition, Morris expects an unusually large number of international retailers to attend the Dallas show as a result of changing market strategies.
“We will have 85 buyers representing 62 specialty stores coming in from Central America, the Caribbean, Japan, Iceland, the Dominican Republic, Saudi Arabia and Mexico,” Morris said.
Another reason for optimism on the DMC event is the strength of the region’s economy, she noted.
“There is certainly an amount of caution, but we are sitting in the right place because we have done better than the rest of the country,” Morris said. “September was tough and Hurricane Ike didn’t help at all, but that region [particularly the Houston area] is coming back. We are hearing that business is rebounding there.”
The Dallas Fashion Awards will be a traditional highlight of the spring market, and this year “Mad Men” star January Jones will present the Fashion Excellence Award to Max Azria on behalf of the DMC. The award salutes the swift success of Hervé Léger by Max Azria, the French dress label that has won a celebrity clientele since Azria relaunched it last year.
The designer has had a long relationship with the DMC via his corporate showroom for BCBG, which claims a prime spot on the 15th floor of the World Trade Center.
The winners in the eight DFA product categories awards will be revealed at the black tie gala on Oct. 25, and a Personal Style award will be presented to local editor Gianna Madrini, style editor and executive producer of Global Fashion News, a production company.
FashionCenterDallas at the DMC showcases more than 14,000 lines in 550 permanent showrooms and two temporary venues.
The October Dallas show also marks the kickoff of a new prom and pageant area covering 18,000 square feet on the 14th floor, where House of Wu, Alyce Designs, P.C. Mary’s and Casablanca Bridal have taken corporate showrooms. Vendors in a contiguous temporary venue include Eden Bridals, Sharon Boikess with Morilee, John Amato with Maggie Sottero and Jordan Bridal.
In addition, several contemporary sportswear, loungewear, accessory and lingerie labels will be introduced to market at the new showroom of Deyanira & Rafael Espinal showroom in room 15016, including Maristella Citella dresses and tops and Fleur’t Lingerie from Brazil.
Additional new showrooms include Mavi Jeans in 15002-A; Pink Lotus & Green Dragon in 15058, and Rob Koenig in 15802.
Labels new to the market include jewelry by Just Cavalli and Nicole Miller at Moore Collections, and junior contemporary sportswear labels Black Velvet, Golden State and Yumi/Uttam London at Leon & Associates.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews