As luxury brands turn to emerging markets to boost their bottom lines, they see eyewear as a viable — and quick —way to reach aspirational new customers.
“The more the new economies are growing, the more it becomes a must to offer access to eyewear in China, India, Brazil, Mexico, countries where half of the population had no access to eyewear,” said Claudio Gottardi, president and ceo of Marchon Eyewear Inc. “They want designer branded products and in 10 years, there will be up to one billion wearers. The market will explode.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"