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LVMH, Richemont Among World’s Best E-tailers

The World Retail Congress ranked retailers’ sites based on various web-based criteria.

LONDON — A slew of retailers and luxury companies, including Nordstrom, Bon-Ton Stores, Abercrombie & Fitch and Compagnie Financière Richemont, have appeared on the World Retail Congress’ latest quarterly survey of the world’s top 250 retailers.

The scores for the table were created by Web site management company Sitemorse using automated software that read and reviewed the first 125 pages of each retailer’s site, placing them in a ranked table based on user experience (UX), governance, risk and compliance (GRC), and search capability (SEO).

C&A Europe was the highest-ranking fashion company, in second position. Swedish food retailer ICA was the top performer. The German Tengelmann Group, which owns fashion retailer KiK, in 9th place; Nordstrom was 11th, followed by Associated British Foods, which owns Primark, at 13th place; Foot Locker and the Bon-Ton stores also appeared in the top 20 retailers’ Web sites.

Further down the list, at number 38, was Richemont, Marks & Spencer at 54th position, Inditex was 63rd, LVMH Moet Hennessy Louis Vuitton was 67th, Hennes & Mauritz was 121st, The Gap was 157th, Arcadia — owner of Topshop— was 173rd, while Macy’s was 191st.

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Also on the list were John Lewis, Sears Holdings, Target, Walgreen, Neiman Marcus, Alliance Boots, Carrefour, Woolworths, Luxottica and Debenhams.

According to Sitemorse, who tested the top 250 global retailers, the final table contains only 224 names because companies were excluded from if they used assistive technology such as JavaScript, which breaks the general “rules of accessibility” of websites.

“Although it has been slow to come, many organizations are now starting to see that sites with errors can and will affect the company’s bottom line,” said Lawrence Shaw, chief executive officer of Sitemorse, said in a statement. Addressing the “household names” that did not make it to the ranking, he asked, “You may think your sites are doing well and bringing you business, but how much more business would you get if people were able to navigate your site without finding problems?”