By and and  on August 11, 2010

Macy’s Inc. might not be able to sustain the growth in profitability it enjoyed during the second quarter, but its gains in market share could prove to be a competitive edge that keeps on giving.

Brandishing its success with a growing roster of exclusive offerings and localization initiatives, Macy’s racked up second-quarter earnings that handily beat estimates and lifted its guidance for the year. For the second half, Macy’s expects same-store sales to rise 3 percent to 3.5 percent, leading to a gain of 4 percent to 4.2 percent for the year, and implying continued advances in its share of market.


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