Madonna is getting set to move into a new home — Macy’s.
The world’s biggest pop star is gearing up for the launch of her new fashion line, Material Girl, in 200 Macy’s doors on Aug. 3. And this being Madonna, the road leading up to the launch includes a marketing blitz that rivals the introduction of a new album or tour: a celebrity face for the brand — a teen actress who will remain anonymous until next month; the debut this week of a personal blog from Lourdes Leon, Madonna’s daughter, who has been closely involved in the development of the junior line, and a consumer texting sweepstakes to meet Madonna and Leon at a Sept. 22 event at Macy’s Herald Square in New York to mark the launch.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)