By  on June 30, 2010

Madonna is getting set to move into a new home — Macy’s.

The world’s biggest pop star is gearing up for the launch of her new fashion line, Material Girl, in 200 Macy’s doors on Aug. 3. And this being Madonna, the road leading up to the launch includes a marketing blitz that rivals the introduction of a new album or tour: a celebrity face for the brand — a teen actress who will remain anonymous until next month; the debut this week of a personal blog from Lourdes Leon, Madonna’s daughter, who has been closely involved in the development of the junior line, and a consumer texting sweepstakes to meet Madonna and Leon at a Sept. 22 event at Macy’s Herald Square in New York to mark the launch.

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