By  on June 28, 2014

CHICAGO — Taking your business global is one of the biggest challenges retailers face in this challenging economic climate. The answer? Don’t force it, said Uwe Bald, vice president of international business at the Hamburg, Germany-based Hermes NexTec.

“The strategy is highly dependent on the products being sold,” said Bald, in an interview following the Internet Retailer Conference and Exhibition (IRCE) here this month. Hermes NexTec is a division of Otto Group and supplier of e-commerce services to fashion brands like Escada and mainstream retailers like H&M and Lands’ End. Hermes is unrelated to the luxury company of the same name. Its parent company, Hermes Group, generated revenues of$2.8 billion in 2013.

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