By  on July 2, 2012

PARIS — French retail group Vivarte has named former Lancel head Marc Lelandais as president of its new board.Lelandais, who left Lancel in January, will also directly oversee the company’s city center retail brands portfolio.Vivarte’s cradle of more than 20 brands and retail banners includes Kookaï, Naf Naf and Chevignon in fashion and footwear names André, Mosquitos and Pataugas.“Vivarte’s shareholders are rejoicing his arrival, which is a sign of its desire to drive new growth perspectives for the group,” the company stated.

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