A finals-induced haze loomed over Columbia University in New York on Tuesday night as bundled-up undergrads bustled around campus, overstuffed backpacks in tow. Tensions were particularly palpable — and understandably so — inside Uris Hall, where 39 students in The Design and Marketing of Luxury Goods Master Class gathered to present a semester’s worth of work to senior executives from five luxury brands: Chanel, Hermès, Loro Piana, Pomellato and Van Cleef & Arpels.
Introduced in 2005 by the Luxury Education Foundation, the Master Class interdisciplinary course places M.B.A. students from Columbia Business School and undergraduate students from Parsons The New School for Design into small teams (six to nine students on each) that are then presented with real-life case studies currently being conducted by the companies. Past participants have included Cartier, Gucci, Christian Dior, Miu Miu and Louis Vuitton.
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