By  on June 2, 2011

Get ready for the promotional blitz.

Uneven comparable-store sales results for May served as another harbinger of the turbulence awaiting retailers in the second half, analysts said Thursday. Stores will be faced with the formidable task of trying to get consumers who’ve resisted spending to absorb at least some part of the price increases currently working their way through apparel’s supply chain — and many are likely to hit the “promotions” button to lure shoppers in, placing a further squeeze on margins.

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