BEIJING — Chinese consumers are becoming more like the rest of the world: more individualistic, more loyal to brands, and more self-indulgent, according to a new report by McKinsey & Company.At the same time, the consultancy notes that there's a growing divide between the more traditional Chinese consumers — those who spend a good deal of time in stores comparing products and who are highly conscious of value — and the "new mainstream consumers," who tend to be young and live in top-tier coastal urban areas. This latter group of consumers tends to buy more global brands, be willing to spend more money on products that bring them emotional satisfaction, and increasingly seek out labor-saving items like pre-cooked food.McKinsey singled out this "mainstream" group in a report last spring, saying these more affluent buyers would have a huge influence on buying habits and attitudes in the country overall in the next ten years. Its new report, "From Mass to Mainstream: Keeping Pace With China's Rapidly Changing Consumers," surveyed 10,000 Chinese people in 44 cities. Companies have a double-edged challenge, note the study's authors Yuval Atsmon, Max Magni, Amy Lin, and Lihua Li. They have to figure out ways to reach both traditional and these new mainstream customers, which means they'll need "more diverse portfolios of brands and niche products," including items that are highly functional as well as those that appeal to consumer's emotions, the researchers concluded.China's massive scale means that even with an economy that is growing less rapidly than in previous years, the country's "hundreds of millions of consumers" who are "still in the early stages of satisfying desires for goods and services that exceed basic needs" will continue to transform the market, the study concluded. For example, the share of urban households who make enough money to afford cars and small luxury items will jump to about 57 percent of all Chinese consumers by 2020, rising nearly sixfold from the current level.Consumers are also spending more on leisure and entertainment, particularly in tier 1 cities along the eastern seaboard. And the younger consumers are spending more money on online shopping, with the electronic retailer Taobao reportedly expecting to sell more merchandise than Amazon and eBay combined this year.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)